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I Like to Watch: Netflix’s Content Strategy Worth Swiping
The Gist: I Like to Watch isn't just a hilarious YouTube series - it's a smart content strategy leveraging collaborations, repurposing, and pop culture trends. Do you ever watch pop culture...
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My Boring Marketing Strategy for 2022
The Gist: My marketing strategy for 2022 is doubling down on the "boring stuff." Here's what I mean and why I'm doing it... My marketing strategy for 2022 is doubling down on the "boring stuff."Here's...
View Article9 Productivity Tips to Save Time Content Marketing
The Gist: Learn how to save time on your content marketing campaigns by streamlining and optimizing your systems – from content planning to distribution. Most of us wish there was either more time or...
View ArticleThe Content Marketer’s Guide to Personal Knowledge Management
This was originally published on Search Engine Journal. Every now and then, an idea or concept takes the productivity nerds of the internet by storm.We get so obsessed that it breaks through to the...
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5 Ways to Take a Content Creation Break
The Gist: Batching content may be useful for planned breaks from content creation, but what about outside of that best-case scenario? Here are 5 other ways to take a content creation break when you...
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What Content Marketers Can Learn from Beyoncé’s Remixing
These past few weeks post-Renaissance have made me realize how ridiculous it is that I don’t have a content remix tear down of Beyoncé.The woman repurposed a festival-headlining concert into a Netflix...
View ArticleHow “Do Revenge” Shows Remix Culture Done Right
The Gist: The movie "Do Revenge" is a fantastic example of how "everything is a remix" and ways new content creators and marketers can use remixing for inspiration. Have you ever seen the video...
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How Content Marketers Can Use Personal Knowledge Management to Save Time &...
The Gist: This post is the first in a series about my own PKM system and workflow and how it allows me to be a better content strategist, freelance writer, and company founder. When you look for...
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How a Capture Habit Helps With Content Marketing
The Gist: Building a habit of saving ideas, research, and notes as you come across them is known as the capture habit, and here's how it will make your content marketing so much easier. "And that's...
View ArticleWhy You Need to “Process” Your Knowledge Management System
The Gist: Processing your PKM system might not be the shiniest part of knowledge management, but it is the most important. Here's why it can't be skipped and how to do it. Today’s edition of our PKM...
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